Professional Facebook & Instagram Advertising Services

Facebook and Instagram Advertising

Facebook and Instagram advertising is a service for businesses that want to attract customers through Meta platforms: Facebook, Instagram, Stories, Reels, feed placements, video formats and targeted audiences that may already be interested in a product or service. This type of advertising works well for service businesses, online stores, local companies, personal brands, B2B projects, events, consultations and projects where it is important not only to receive clicks, but also to create interest in the offer.

Yellow Click provides Facebook and Instagram advertising for businesses across Europe and CIS countries. We help define the campaign goal, prepare advertising structure, choose audiences, set geography, plan budget, create ads, configure Meta Pixel, events, remarketing and analytics. Our goal is to make advertising clear, measurable and connected to real business goals: leads, messages, sales, website visits and brand awareness.

This service is suitable for companies that need to quickly launch promotion on social media, test demand, attract new customers, bring users back through remarketing, promote products, services or special offers.

The main goal of Facebook and Instagram advertising is to show your offer to the right audience, in the right location and at the right moment, so the business receives not just reach, but real inquiries and sales.

Who Needs Facebook and Instagram Advertising

Facebook and Instagram ads are suitable for businesses that want to work with audiences through visual content, interests, user behavior, remarketing and precise geography. Unlike Google Ads, where users type a search query themselves, Meta advertising allows businesses to find people by interests, actions, similar audiences and previous interactions with the brand.

• Local businesses — to promote services in a specific city or region.
• Online stores — to advertise products, collections, sales and repeat purchases.
• Service websites — to receive leads, messages and website traffic.
• Small businesses — to launch advertising with a clear and controlled budget.
• Brands — to increase awareness and reach the target audience.
• Experts and specialists — to promote consultations, courses, services and personal brands.
• B2B companies — to warm up audiences and attract targeted inquiries.

What Is Included in Facebook and Instagram Ads Setup

Advertising setup starts with analysis of the business, product, target audience and goals. It is important to understand what the campaign should bring: leads, messages, sales, website visits, followers, engagement or awareness. After that, we create the campaign structure, select audiences, placements, creatives and advertising messages.

• analysis of the business, niche and advertising goals;
• target audience analysis;
• selection of advertising strategy;
• campaign structure creation;
• setup in Meta Ads Manager;
• Instagram advertising setup;
• selection of geography, age, interests and behavior;
• Custom Audiences and Lookalike Audiences setup;
• Meta Pixel setup;
• events and conversion setup;
• creative and copy recommendations;
• remarketing setup;
• campaign launch and basic optimization.

Facebook Ads

Facebook Ads are suitable for promoting services, local businesses, B2B projects, events, consultations, online stores and companies that need to work with different audience segments. Facebook allows ads to appear in the feed, Stories, Reels, Marketplace, video placements and other Meta placements.

We create advertising campaigns based on the business goal: traffic, leads, sales, messages, engagement or reach. Each goal requires a different structure because a lead generation campaign is not the same as a campaign for awareness or online sales.

Instagram Ads

Instagram Ads work especially well when visuals, trust, emotion and quick contact with the user matter. Instagram is suitable for promoting products, services, salons, studios, experts, local businesses, restaurants, online stores and brands.

Ads can be shown in the feed, Stories, Reels, Explore and other placements. For Instagram, it is important to prepare clear creatives, a strong offer, short text, a call to action and a landing page or profile that is ready to receive traffic.

Stories, Reels and Visual Ad Formats

Stories and Reels are important advertising formats on Instagram and Facebook. They help quickly attract attention and present the offer in a dynamic format. These placements are useful for special offers, new products, services, personal brands, expert content and quick contact with the audience.

We consider that a user on social media is not always searching for a service right now. That is why the ad must be clear, visually strong and simple enough for the person to quickly understand the offer and take the next step: visit the website, send a message, leave a lead or save the information.

Meta Pixel and Conversion API

To evaluate advertising correctly, it is important to track user actions. Meta Pixel helps record website visits, leads, purchases, button clicks and other events. Conversion API can improve data transfer and help Meta optimize campaigns more effectively.

Without analytics, advertising becomes guesswork. You may see clicks and reach, but not understand which campaigns actually bring leads or sales. That is why event and conversion setup is an important part of professional Facebook and Instagram advertising.

Audiences, Remarketing and Lookalike

One of the strongest parts of Meta Ads is audience targeting. Ads can be shown by interests, behavior, geography, profile interactions, website visits and similar audiences. This makes it possible not to advertise to everyone, but to build a more accurate promotion system.

• Custom Audiences — people who have already interacted with the website, page or ads.
• Lookalike Audiences — similar audiences selected by Meta based on existing customers or visitors.
• Remarketing — repeated advertising for users who have already shown interest.
• Interest Audiences — audiences based on interests, behavior and characteristics.

This structure helps work both with new audiences and users who already know the business.

Advertising for Online Stores

For online stores, Facebook and Instagram advertising can be especially useful. It allows businesses to promote products, collections, sales, seasonal offers and bring back users who viewed products but did not buy. With proper setup, product catalogs, dynamic ads and remarketing can be used.

We can prepare campaign structure for e-commerce, recommendations for catalog setup, purchase events, cart events, product views and advertising creatives. This helps make advertising clearer and more measurable.

How Advertising Cost Is Formed

The cost of Facebook and Instagram advertising depends on competition, country, audience, campaign goal, creative quality, landing page and user response. The better the audience reacts to ads, the more efficiently the budget can be spent.

If creatives are weak, the audience is too broad or the campaign goal is selected incorrectly, advertising may bring many impressions but few leads. That is why it is important to connect the goal, audience, offer, creative and landing page correctly.

How to Choose an Advertising Budget

The starting budget depends on the niche, country, goal and competition. For a local business, it is possible to start with a smaller test budget to check audiences and creatives. For online stores, several countries or competitive niches, the budget should usually be higher because more combinations need to be tested and enough data must be collected.

We help choose a realistic budget and explain how it will be used. At the start, it is important not only to get results, but also to understand which audiences, creatives and offers work better.

Ad Optimization After Launch

Launching advertising is only the first step. After the start, it is important to analyze results, turn off weak ads, strengthen working audiences, test new creatives, compare cost per lead, quality of inquiries and user behavior on the website.

• we analyze CTR, CPC, CPL and conversions;
• we turn off ineffective ads;
• we test new creatives and texts;
• we adjust audiences and geography;
• we redistribute budget between campaigns;
• we evaluate the quality of leads and messages;
• we provide recommendations for landing pages.

Common Mistakes in Self-Setup

Many Facebook and Instagram campaigns do not bring results because of the wrong campaign goal, too broad audience, missing Pixel, weak creatives, unprepared website or lack of testing. Often a business launches one ad for everyone and expects stable leads, but advertising rarely works this way.

It is important to test different audiences, creatives, formats, texts and offers. Only after collecting data can we understand which combinations should be strengthened and which should be turned off.

Advertising Geography

Yellow Click sets up Facebook and Instagram advertising for businesses across Europe and CIS countries. Campaigns can be launched for a specific country, city, region, radius around an address or several markets at the same time.

Facebook and Instagram Advertising Pricing

The cost depends on the niche, number of campaigns, geography, language, advertising goals, Meta Pixel setup, product catalog, events and analytics. The advertising budget is paid separately directly in the Meta advertising account.

• Basic Facebook and Instagram ads setup — from 300 €.
• Ads setup for service websites — from 400 €.
• Ads setup for online stores — from 600 €.
• Ads setup for several countries — from 700 €.
• Facebook and Instagram ads management — from 250 € per month.

Our Work Process

1. We study the business, niche, website, profile and advertising goals.
2. We define target audiences and geography.
3. We choose campaign goals and advertising strategy.
4. We set up Meta Pixel and events.
5. We create campaign structure in Ads Manager.
6. We prepare ads, texts and creative recommendations.
7. We set audiences, placements and budget.
8. We launch advertising.
9. We analyze the first data.
10. We perform basic optimization.

What the Client Gets

• configured Facebook and Instagram advertising campaigns;
• advertising structure based on business goals;
• selected audiences and geography;
• Pixel setup or analytics recommendations;
• ads and advertising texts;
• creative recommendations;
• remarketing and audiences for repeated advertising;
• a foundation for further optimization.

Why Choose Yellow Click

We set up Facebook and Instagram advertising not for reach alone, but for clear business results. It is important not only to show ads, but to connect the audience, offer, creative, landing page and analytics into one system.

Yellow Click works with websites, online stores, SEO and advertising, so we look at Meta Ads in a complete way. If the landing page is weak, we can suggest what to improve. If the audience is too broad, we narrow the structure. If creatives do not work, we recommend testing new options.

Frequently Asked Questions

What are Facebook and Instagram ads?

These are paid ads in Meta Ads that allow businesses to show ads on Facebook, Instagram, Stories, Reels, feed placements and other placements for selected audiences.

How much does Facebook and Instagram ads setup cost?

Basic setup starts from 300 €. The price depends on the number of campaigns, goals, geography, language, analytics and project complexity.

Is the advertising budget included?

No. The advertising budget is paid separately directly in the Meta advertising account.

Can I advertise only on Instagram?

Yes. Ads can be launched only on Instagram, only on Facebook or on both platforms at the same time.

Do I need a website for ads?

It is recommended, but not always required. Ads can send users to a website, lead form, messages, Instagram profile or product catalog.

What is better: Facebook Ads or Google Ads?

These are different tools. Google Ads works with search demand, while Facebook and Instagram help find and warm up audiences through interests, visuals and remarketing.

When will the first results appear?

First impressions and clicks can appear soon after launch. Leads depend on the niche, budget, creatives, audience and quality of the offer.

Can you advertise an online store?

Yes. For online stores, product catalog, dynamic ads, remarketing and sales campaigns can be used.

Order Facebook and Instagram Advertising

If you need leads, sales, messages or brand awareness through social media, the Yellow Click team can help set up Facebook and Instagram advertising for your business, geography and budget.

Send us a request or write to us — we will discuss your niche, audience, website, creatives, budget and choose the best format for Facebook and Instagram advertising.